Tips of the Day

03/02/2012	Establish a clear complaints procedure to make it easier for customers to raise problems and for employees to respond quickly.
03/02/2012	When necessary, check potential employees’ attitudes to IT security during interviews. This would be especially important if recruiting a network manager.
03/02/2012	If buying company vehicles, check the dealer’s reputation. You need to know they will take responsibility if things go wrong.
03/02/2012	Encourage team members to sort out disagreements or personality clashes themselves. Only if this fails should their manager step in.
02/02/2012	Identify the publications your target customers read before placing an advertisement. Otherwise, you could end up wasting time and money.
02/02/2012	Install password protected screensavers to protect systems left for long periods without being shutting down.
02/02/2012	Think carefully before buying company cars from the other end of the country, even if they are cheaper. It could be inconvenient and more costly if you need to take them back.
02/02/2012	Consider advertising jobs on your company website. You may not attract a lot of candidates, but those you do get are already likely to have an interest in your line of business.
01/02/2012	Make sure potential customers are aware of your products or services. Consider the benefits of advertising, direct mail campaigns, exhibitions and PR.
01/02/2012	Consider installing IT tracking software to log which information is being accessed by employees and visitors to your website. Get legal advice before taking such a step.
01/02/2012	When buying company vehicles think about how quickly the value of your chosen make and model will depreciate.
01/02/2012	Keep business objectives in mind when planning training – what might be useful to an employee won't necessarily help your business.
31/01/2012	Create a clear definition of your potential customer. This will allow you to select the appropriate methods for targeting them.
31/01/2012	Make daily back-up tapes of the system and keep them off site. Every few months replace the tapes and check you are able to retrieve information from them.
31/01/2012	Limited companies or limited liability partnerships continuing to trade without avoiding insolvency may be held liable for wrongful trading.
31/01/2012	Actively discourage a culture of blame. It is bad for team morale and employees will try to cover their backs rather than accepting responsibility for their actions.
30/01/2012	Telemarketing is not suitable for sales where you need to demonstrate your product and it is more difficult to build relationships over the phone.
30/01/2012	Make sure a regular virus scan is carried out on your IT system.
30/01/2012	Ensure your spouse has a separate bank account in case you go bankrupt.
30/01/2012	Remember that staff have the right to make genuine mistakes, so avoid blame and putdowns.
27/01/2012	Keeping your product ideas or processes secret may be sufficient to protect your ideas. But beware, if someone else develops the same process you will not be protected.
27/01/2012	Portable computers are most at risk from theft. Physically protect equipment by keeping it locked up when not in use.
27/01/2012	Do not borrow money from family and friends that they cannot afford to lose.
27/01/2012	Leaders need to be realistic enough to share their responsibilities.
26/01/2012	Tailor your sales presentation to what the customer wants or values.

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